The creators and builders who made gaming irresistible looked at climate…and realized everyone was selling broccoli.

David Helgason is one of the architects of modern gaming. He founded Unity Technologies, the engine behind a massive share of the world’s games. If you’ve played on a phone, console, or PC in the last decade, there’s a good chance you’ve been inside something he helped create.

He didn’t follow a straight path. Programmer. Founder. Investor. Multiple unfinished degrees. A pattern of starting things before the world was ready for them.

After Unity, he shifted his focus to climate through Transition. Not as an observer, but as a builder again. Looking for systems that could operate at the same scale as the problem.

Richard Hilleman helped create some of the most enduring franchises in gaming history. Madden. NHL. Tiger Woods. Not just games, but systems that millions of players return to year after year. He’s been a studio head, an executive, a builder of teams, and one of the quiet forces behind how the industry trains its talent.

Outside of gaming, he’s spent over a decade in electric vehicle racing. Over 100 wins. Same mindset. Systems. Performance. Iteration. Energy, but competitive.

Then there’s Ryan Cameron. From inside Microsoft and Xbox, he operated at the scale where gaming stops being entertainment and starts looking like infrastructure. Millions of players. Daily behavior. Predictable patterns. At the International Olympic Committee, he saw the same challenge from another angle. How do you mobilize people globally around something that actually matters?

And Ryan Waring brought the counterpoint.
From climate, culture, and product. He co-founded The Drop, the largest gathering of climate investing in Europe, and helped push companies like IKEA into energy solutions. He’s spent years trying to move people toward better choices.

And kept running into the same wall:People don’t change because they should. They change when they have a reason to.

That’s where it clicked.

The gaming industry had already solved the hardest problem in the world: How to get millions of people to show up, every day, and stay engaged.

Climate hadn’t.

Everyone else was selling broccoli.

These four had spent their lives building the ice cream truck.

So they didn’t try to change behavior. They redirected it.

Take the hours people already spend playing. Turn that into real, measurable energy demand. Use that demand to drive clean energy.

No friction. No guilt. No extra effort. Just play.

That idea became Superpower.