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Rich Hilleman talks Madden
live on 680 The Fan

Before Madden was a franchise, it was a project that kept losing producers. Rich Hilleman was the one who got it shipped.

Rich, SuperPower’s Chief Strategy Officer and former Chief Creative Director at Electronic Arts, joined Nick Cellini and Chris Dimino on Atlanta’s 680 The Fan for the Southern Company Business of Sports segment. They went back to the beginning: the Apple II days, John Madden’s playbook arriving in the game, and the push to get John Madden Football finished and into stores in 1988.

Same playbook. New field.

What Rich learned building Madden is what he brings to SuperPower.

Madden worked because it gave fans a reason to keep showing up. SuperPower runs on the same idea. Now Rich is pointing that energy at energy itself, rallying one of the most engaged audiences in the world around a resource everyone depends on. Best of all, SuperPower rewards players in the games they already play and love.